Chivas 25 Year Old @ Singapore Changi Airport DFS
1 October 2007
Singapore

Chivas 25 Year Old @ Singapore Changi Airport DFS

EXPERIENCE THE FIRST AT CHANGI AIRPORT WITH DFS

DFS and Pernod Ricard presented the exclusive Chivas Regal 25 Year Old on October 1, 2007 at the Singapore Changi Airport! DFS Changi Store has been singled out as the exclusive retailer for Chivas Regal 25 Year Old in Singapore, and the first retailer in Asia duty free market.

Chivas Regal 25 Year Old Original is a rare and exclusive blend of the finest Scotch whiskies. Because of its age, and to maintain the whisky's unmatchable quality, it is only produced in limited quantities in individually numbered bottles. DFS is honoured to be the exclusive duty free retailer to launch this product throughout Asia and would like to extend this unique opportunity to own the finest of whiskies to you.

On October 1, 2007, DFS held an exhilarating "Unveiling Ceremony" at the Singapore Changi Airport and honoured to have Mr. Alexandre Ricard, the Managing Director (Duty Free Asia Region) of Pernod Ricard, to be the first person to place the first Chivas Regal 25 Year Old bottle on shelf at 12pm. The hype of such a first and exclusive launch was escalated by a following event at DFS Galleria Scottswalk.

This event was followed by another more intimate event at DFS Galleria Scottswalk on October 5, 2007.

	(Left to Right) Mr. Martin Moodie (Editor of The Moodie Report) Mr. Craig McKenna (Managing Director of DFS Galleria, Singapore Division) Mr. Lim Kim Choon (Director-General & Chief Exercutive Officer) Mr. Darren Hosie (Brand Ambassador, Pernod Ricard) Mr. Alexandre Ricard (Managing Director of Pernod Ricard, Asia Pacific Duty Free) Mr. Goh Yong Long, Director of Airport Management, Changi Airport. Mr. Patrick Philippe Castanier (Commercial Director of Pernod Ricard)
	Mr. Alexandre Ricard is placing the first bottle of Chivas 25 YO on DFS Store shelf
	Snapshot of our unveiling ceremony
	Mr. Craig McKenna (Managing Director of DFS Galleria, Singapore division, on the right) greets with Mr. Lim Kim Choon (Director-General & CEO of Changi Airport)
	(Left to Right) Mr. Alexandre Ricard (Managing Director of Pernod Ricard, Asia Pacific Duty Free) Mr. Lim Kim Choon (Director-General & Chief Exercutive Officer) Mr. Patrick Philippe Castanier (Commercial Director of Pernod Ricard) Mr. Martin Moodie (Editor of The Moodie Report)
	Our first customer who purchase Chivas 25YO is warmly toasted by Mr. Darren Hosie (Brand Ambassador of Pernod Ricard)

Edited by Eugene Tang. Photo Courtesy of DFS Galleria. All Rights reserved.