Unique ‘Prosperity & Longevity’ Gift Box For Chinese New Year

‘Prosperity & Longevity’ Gift Box

Two new-generation leaders of Singapore traditional Brands, JadeRoom Restaurant (“JadeRoom”) and Dragon One Online (“Dragon One”), jointly launch <橘燕贺礼> (“MANDARIN © BIRDNEST”) a limited-edition, take-out Gift Box in response to increased demand for novelty during the Chinese New Year’08.

Innovation is the impetus to drive the Food & Beverage industry forward. Third generations sons, Mr. Jason Poon from JadeRoom and Mr. Lawrence Tan from Dragon One, have integrated their passion for pastry and dessert knowledge, founded on their understanding of the new-age market trends, and presented a unique paperboard packaging 橘燕贺礼 MANDARIN © BIRDNEST which spells innovation pairing, style, aesthetics & differentiation. The two young guys could be on the way to a successful co-branding venture!

According to Mr. Lawrence Tan, “Paperboard packaging has been a mainstay of the food industry for generations and continual advances are being put to good marketing advantage by us, as food manufactures, to create versatile paperboard Box to substitute those plastic-wrapped hampers. Gifts are now packaged in smaller and better four colour boxes with a carrying handle as take-out items. We are also introducing this into a new market segment who shops their gifts online”.

Mr. Jason Poon continues, “We see the importance of cultural aspects in marketing. Many traditions and customs are followed during the Chinese New Year. Henceforth, the foods come with auspicious names, symbolisms and homonyms for ‘Prosperity’ and ‘Longevity’. We felt that the tarts pastry and bird’s nest dessert, a sweet duo pairing, will bring perfect combination of tastes, a sweetened smile and blessings to the faces of your family and your guests.”

The two entrepreneurial youths hope that by serving the foods will encourage families, loved ones and even business associates to linger longer in conservations and reunions. The metaphors of goodness, prosperity and longevity will all be celebrated in this Chinese New Year.

橘燕贺礼 MANDARIN © BIRDNEST can be a great corporate gift for your valued business associates; it comprises of:

年年有玉 MANDARIN ORANGE TART
Said Mr. Jason Poon, “We use freshly-grated, unsweetened pineapple to mould these tarts exquisitely into a shape of Mandarin Oranges (像生: 橘子或桔；橘子代表幸福吉祥). Mandarin Tarts, ‘gat’ in Chinese homonymous pronunciation means Gold Nuggets which symbolise auspiciousness and bountifulness. If you bite into one of these, you will feel a robust pineapple spheroid which harmonizes perfectly without overpowering”.

金燕动人GOURMET BIRD’s NEST
“The Bird’s Nest concoctions (像生: 金丝；送人以讨贵字，意为富贵) have their believed beneficial effects as they are made up of glycoprotein and rich in amino acids. We meticulously source high-grade swiftlet nests from Indonesia. Our premium Bird’s Nest is of high-quality value; it symbolises heirloom and longevity,” says Mr. Lawrence Tan.

橘燕贺礼 MANDARIN © BIRDNEST is retailed usual price @ $42.80nett (1) Bird’s Nest Bar @ Vivocity and (2) JadeRoom Restaurant @ Royal Hotel Novena (only 1,000 of this special limited-edition will be sold; while stock lasts).

For online purchase @ www.dragonone.com.sg, a special discounted price of $38.80nett is entitled for e-shopping customers only and early bird phone-in reservation at the retail outlets (door-to-door delivery is free-of-charge for a minimum purchase of 5 boxes through online reservation to cater to corporate orders).

To enquire on reservations or phone-in orders, please contact:
(1) Dragon One Online
60 South Bridge Road
Singapore 058690
www.dragonone.com.sg
TEL: +65 6538 2288

(2) JadeRoom Restaurant
36 Newton Road #02-01 Royal Hotel
Singapore 301964
www.jaderoom.com.sg
TEL: +65 6251 8135

Text Edited by Ai San Yip. Photos Courtesy of Dragon One Online and JadeRoom Restaurant. All Rights Reserved.