Singapore Fashiion Festival 2006
Tent@Nee Ann City
8pm, 23rd March 2006
Singapore

Rock Music meets Rock Fashion! Anteprima, Baylene, Ed Hardy, Energie, Fashion Assassin, Givenchy, G-Star, Harley Davidson, Jean Paul Gaultier, Kenzo, Miss Sixty and Nicholas will be showcased at the inaugural MTV Fashionably Loud, the perfect match of music and fashion featuring acclaimed UK rock gods Placebo. Inspired by ‘Rock Resurrection' portraying themes of destruction, renewal, grief and joy, MTV Fashionably Loud hosted by MTV VJ Denise Keller will premiere in Uniquely Singapore on 23 March.

Organised by MTV Networks Asia and the Singapore Tourism Board (STB), held in conjunction with the Singapore Fashion Festival this year, MTV Fashionably Loud is the first of its kind staged outside Europe and the United States and a unique, yet extremely apt, preamble to the annual Singapore Fashion Festival which has grown to become a key event on the agendas of international and local designers, fashion powerhouses, luminaries & celebrities, global media, as well as trendy and well-heeled visitors.

Showcasing UK's rock favourites - Placebo – whose repertoire will combine old hits and new tracks from their upcoming new album ‘Meds' and accompanied by a stylish catwalk extravaganza of fashion labels with designs inspired by ‘Rock Resurrection', the inaugural show promises to be electrifying. Dr Chan Tat Hon, Assistant Chief Executive (Leisure), Singapore Tourism Board, commented, "Enhancing Singapore's position as a sophisticated lifestyle destination through more exciting entertainment and fashion offerings are key strategies in STB's Tourism 2015 vision. STB aims to grow visitor arrivals to 17 million and tourism receipts to $30 billion by 2015. Marrying fashion and rock music, MTV Fashionably Loud will add a refreshingly new dimension to the Singapore Fashion Festival, now in its sixth year. It also reinforces Orchard Road's position as the most stylish events stage in the city."