Anteprima Autumn / Winter 2008 Collection by Izumi Ogino
Supported by Samsung
Singapore Fashion Festival 2008
5 April 2008, 8pm
Tent @ Orchard
Singapore

Anteprima Autumn / Winter 2008 Collection by Izumi Ogino

Izumi Ogino, Creative Director of Anteprima, arrived in Singapore to celebrate the brand’s 15th Anniversary and presented its Autumn/Winter 08 collection at the Festival. Headquartered in Milan, Anteprima’s success is rooted in the principles that Izumi Ogino considers most important: simple, sophisticated and sexy. Anteprima is designed by an international team assembled by Izumi Ogino, who remains the backbone of the operation.

Born in Tokyo, Izumi first conceived ANTEPRIMA in the early 90’s, her first collection comprised of knitwear and accessories. She opened boutiques in Japan and Hong Kong.

In 1995, she moved to Milan and set up ANTEPRIMA headquarters (design studio, showroom and press office). For the first time, the collection was presented in Milan and Paris. The first boutique opened in Paris rue des Saints Peres and later, in Milan, Via della Spiga.

In October 1998, ANTEPRIMA presented its Spring/Summer 99 Collection at Milano Collezioni Donna, the first time an Italian brand created by a Japanese woman was highlighted.

The label is now available at 27 wholly owned boutiques, and selected retailers worldwide.

In year 2000, production headquarter was set-up in Tuscany, Italy and flagship boutique opened at 9 Corso Como, in collaboration with architect Rodolfo Dordoni.

In 2002, ANTEPRIMA entered into license business with ITOCHU JAPAN. The first collection of jewelry, watch, optical wear and Sunglasses was launched Spring/Summer 2002.

Izumi Ogino and ANTEPRIMA’s success has been recognized and constantly supported by the most prestigious international media and TV.

ANTEPRIMA’s advertising campaigns have been shot by some of the most appreciated fashion photographers, such as Mario Testino, Jan Welters, Nathaniel Goldberg, Stephane Sednaoui.

Singapore is proud to present a preview of the Anteprima Autumn/Winter 08 collection supported by Samsung, the first in the world since the collection’s unveiling in Milan this February 2008.

More Coverage on Singapore Fashion Festival 2008.

Edited by Eugene Tang. Photography by Ken Wong. Videography by Pom Tiong Han. All Rights reserved.