Singapore Fashion Festival 2007-
Vivienne Tam 2007 Fall/Winter Collection
23th March 2007, 8.30pm
The Tent @ Ngee Ann City
Orchard Road, Singapore

Singapore Fashion Festival 2007 Opening Show:
Vivienne Tam Presents 2007 Fall / Winter Collection

East-Meets-West Hong Kong fashion designer Vivienne Tam showcased her Fall 2007 collection at the opening of the Singapore Fashion Festival 2007. Already a household name in Asia and having sold to over 250 stores in America, including luxury retailers such as Saks Fifth Avenue and Neiman Marcus, Vivienne Tam is no stranger to the international fashion industry.

Vivienne Tam, who had personally traveled to Singapore to open the Festival this evening and the presence of Singapore Fashion who's who that also include famous Malaysian shoe designer Jimmy Choo, had made this an exciting night where every fashionista worth her salt will want to be part of.

All of Vivienne Tam’s collections are prominently labeled “Made in Hong Kong” or “Made in China”, where her designs often crossed over from the fashion world into the art world. “China chic,” as Vivienne Tam calls it, which was also the title of her book which documents research trip through Shanghai and Beijing interviewing locals as she gains inspiration for her runway collection for Spring 2007. For her, this encompasses everything from hand-beaded evening gowns and flouncy dresses to sleek, embroidered kimonos with a modern fit.

Opening the show, was Japanese Supermodel and actress Ai Tominaga. Having appeared on the runway for some of the world’s leading designers, Tominaga's tall feminine form gave the start of the runway show a stagely presence.

As a continuation to her “China Chic” inspiration, Vivienne Tam's Fall 2007 collection featured jackets with heavy Chinese embroidery and Buddha graphics prints which was a testament to her passion and love for all things Chinese. Chinese inspired motifs and as well as detailing like the mandarin collar and embellishment that combined different fabrics lends the adorned jackets a strong look. Clean modern lines gives feminine dresses a refreshing look and a Fall colour palette of black, plum, charcoal, slate blue, orange and dark teal brings sophistication to this collection.

All these seems to work very well for Vivienne Tam as she continues to seek inspiration for her designs through Chinese fashion, art, and traditional culture that appeal to a wide range of customers including style icons such as Julia Roberts, Madonna, Heather Graham, Sarah Jessica Parker, Beyonce, Michelle Yeoh and Zhang Ziyi.

Text by David Liew.
Photography by Christopher Lim, Eugene Tang and Warren Wee.
Videography by Pom Tiong Han and John Tan.
All Rights Reserved.