Singapore Fashion Festival 2007
Levi’s®  Copper™
29th March 2007, 5.00pm
The Tent @ Ngee Ann City
Orchard Road, Singapore

GET RIVETED WITH THE NEW LEVI’S® COPPER™ RANGE
COME 2007

The Levi’s® brand kicks off the denimwear fashion scene in 2007 with a fresh collection that’s imbued with heritage and character. Through meticulous craftsmanship, bold copper accents, raw and leather details, and vintage finishing, the new Levi’s® Copper™ range embraces the down-to-earth charm of the Gold Rush era and updates it with a fresh design concept that will define denimwear in 2007.

“This is what will get people talking about the Levi’s® brand and all excited about denim. We believe that Levi’s® Copper™ jean has the potential to become one of the hottest things to happen in denimwear in Asia, on par only with other Levi’s® creations such as Levi’s® Engineered Jean™, Levi’s® Type 1™ Jean and Levi’s® Lady Style,” said Steve Castledine, Vice President for Levi’s® brand, Levi Strauss Asia Pacific Division in Singapore. “We believe in preserving the best of our heritage, yet innovating and evolving with our consumers, and at the same time creating the trend and demand that makes us the authority in denimwear,” he added.

While the Levi’s® Copper™ collection is brand new, it remains deeply rooted in the Levi’s® brand heritage, paying homage to the first copper-riveted work pants invented more than 130 years ago by Levi Strauss & Co.

The Levi’s® Copper™ design concept plays up the beauty of imperfection and curves, resulting in a collection of jeans, skirts, t-shirts, shirts and jackets that are authentic and ruggedly charismatic, yet playful and fun. To complete the look, the Levi’s® brand has also developed accessories – watches and belts and– that carry through the inspiration for Levi’s® Copper™ collection.

The Levi’s® Copper collection is available in Singapore from 29 March 2007. Prices start from $139.50 for a pair of jeans.

About The Levi’s® Brand
Invented in 1873 by Levi Strauss & Co., Levi’s® Jeans are the original, authentic jeans. The Levi’s® brand offers the widest range of great fitting jeans on the market and are the most widely recognised and often imitated products in the history of apparel. Levi’s® Jeans have captured the attention, imagination and loyalty of generations of diverse individuals in more than 110 countries around the world and continue to do so today through more than 150 years of jeanswear innovation.

Photography by  Christopher Lim.
Videography by Pom Tiong Han and John Tan.
All Rights Reserved.