Singapore Fashion Festival 2007
alldressedup Spring/Summer 2007 Collection -- The New Gatsby
30th March 2007, 8.30pm
The Tent @ Ngee Ann City
Orchard Road, Singapore

“For the bohemian spirited traveler in every women who owns her style…”

alldressedup is an exclusive fashion label that embodies the free-spirited and spontaneous charm in its collection drawing inspiration from the various life experiences of the confident, stylish and urban-minded women who are not swayed by fleeting seasonal trends.  The brand features a complete line of fashion and accessories that embraces a contemporary sense of ultimate sophisticated modernity.

The brand has been strategically positioned as a ‘masstige’ label being one that maintains all the elemental charm, style and design aesthetics of a prestige brand, yet is priced competitively to appeal to an extensive target market both in its home base, Singapore and globally.

Since the brand’s unique conception by founder and creator, Tina Tan-Leo, who with an illustrious and extensive 30 years of experience in the luxury fashion retail and lifestyle business, simply defined the brand’s worth and philosophy with her response, “I was all dressed up at the age of six!” when asked the reason for her consummate passion for fashion.  With her impeccable taste coupled with a global industry perspective and uncompromising vision, the label has been consistently producing stellar collections driven by a young, talented and dynamic team of designers, production specialists and creative stylists.
 
With immense success from its inaugural launch collection and opening of its flagship store in Singapore’s most noted shopping district, the brand has steadily achieved its objectives through marketing and distributing its seasonal collections in Singapore and across Asia through various specialty and multi-fashion label stores.  The line is currently showing at the bi-annual Paris Fashion Week as it prepares for entry into the USA, Central America, European, Japan and China markets.

Today, alldressedup is positioned as a contemporary, stylish and innovative  fashion label with a  penchant for eclectic and unique thematic design details.  The brand’s philosophy is further realized with the cultivation of Asian artisans and infusing design elements inspired by the heritage of distinctive folk art  reflected in selected collections through the seasons.

Building and sustaining a distinctive brand appeal and image for the label is a strong business tool for alldressedup, and this is successfully carried out through various branding, marketing and distribution activities.  The company with its head office based in Singapore is a regular participant at The Singapore Tourism Board’s annual Singapore Fashion Festival, an event that has provided alldressedup with an excellent platform for international exposure to both buyers and media alike.   The brand is also supported by several government trade sectors including the pivotal Economic  Development Board as alldressedup continues to scale greater heights in the global fashion and distribution arena.

alldressedup Flagship Store
Mandarin Gallery, Level 1, 333 Orchard Road, Singapore 238867
Tel: 65-6836 3238

Photography by  Eugene Tang and Warren Wee.
Videography by Pom Tiong Han and John Tan.
All Rights Reserved.