SWATCH-FIVB Beach Volleyball World
Saturday, 24 March 2007

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About FIVB
The Federation Internationale de Volleyball (FIVB) governs, manages and communicates all forms of volleyball and beach volleyball worldwide. It aims to develop volleyball as a major world media and entertainment sport through world class planning and organization of competitions, marketing and promotional activities.

About SWATCH
The Swatch Group manufactures and sells finished watches, jewelry, watch movements and components. The Group supplies nearly all components required by its eighteen watch brands, and Group companies supply movements and components to third-party watchmakers in Switzerland and around the world. Swatch Group is also a key player in the manufacture and sale of electronic systems used in watchmaking and other industries. The Group employs more than 20,000 persons in over 50 countries.

About Lemon Labs
Lemon Labs is a marketing consultancy that focuses on three main pillars of sports management, event management, design and production. Formed eight years ago, Lemon Labs has grown from strength to strength and has established itself as a strong player especially in the niche area of sports events management. Lemon Labs aims to raise each managed event to the next level by leveraging on its dedicated team of creative talent.

About Singapore Sports Council
The Singapore Sports Council (SSC) is Singapore’s lead agency tasked with developing sports in Singapore. Our vision is to create a Sporting Singapore where sport is a way of life. SSC aims to develop sports champions and create enjoyable sporting experiences for Singapore through the three strategic thrusts of cultivating a sporting culture, achieving sports excellence and creating a vibrant sports industry. Formed on 1 October 1973, SSC is a statutory board under the purview of the Ministry of Community Development, Youth and Sports.

About Volleyball Association of Singapore
The Volleyball Association of Singapore (VAS) is an association that seeks to advance and safeguard the interest of the game. It also aims to encourage and assist the Singapore Sports Council and other organizations in the promotion of the game.

About Singapore Tourism Board
The Singapore Tourism Board (STB) is an economic development agency for one of Singapore's key service sectors - tourism. The mission of the Board is to develop and champion tourism, so as to build the sector into a key driver of economic growth for Singapore. Through its signature Uniquely Singapore festivals, performances and events, STB aims to promote Singapore as a lifestyle destination brimming with vibrancy and leisure options such as world-class shows and dusk-till-dawn dance parties.

About Sentosa
Mere minutes from the city and nestled at the heart of a world-class shopping and entertainment hub in the south of Singapore, Sentosa is fast becoming Asia’s leading leisure destination. The island resort, which already has a plethora of interesting attractions such as award-winning spa retreats, white sandy beaches, deep-water yachting marina and luxury residences, is currently undergoing a S$7 billion rejuvenation project. Sentosa achieved a record 5.2 million visitors last fiscal year and is poised for the development of South East Asia's first Universal Studios theme park built within the S$5.2-billion Resorts World at Sentosa by 2010.

Photography by Christopher Lim and Eugene Tang. All Rights Reserved.

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