Other Major Highlights

• Official Beauty Partner, L'Oreal, will showcase the Japanese artistry of Shu Uemura and present a high octane Redken Urban Experiment show that is not to be missed.
• River Island (from UK) rocks the runway in its first ever international runway show. One of the most successful stories of British fashion retail, it opened its doors recently in Singapore. The show will present highlight pieces from the latest Spring/Summer 2007 men's and women's collections.
• UK fashion leader TopShop presents TopShop Unique (a favourite of Sienna Miller and Kate Moss) and the Topman design show.
• Following a successful showing in 2006, Singapore retail powerhouse Robinsons will present a selection of more than 15 designers that will include global womenswear and menswear favourites such as Coast, Trucco, Jessica and Hemmel together with local leading brands such as Nicholas, Womb and Tian.
• UK giant Marks & Spencer is another not-to-be-missed show.
• Tangs celebrates 75 years in business. The birthday celebrations kick off with three shows at The Tent on 25 March. Streetwear and private labels to be featured and which fall under the ‘Playlab' banner include Square, True Religion and Toki Doki, the ‘Wardrobe' collection highlighting pieces from Martina Pink and Moonstone, and also Tang's family favourite ‘Island Shop'.
• Cult label and denim icon Levi's presents the new copper bound jean.
• Not only will Triumph be presenting one of its most sophisticated collections to date, but guests also have the opportunity to see ‘The Celebrity Bra' made from Swarovski crystals, which is rumoured to be worth more than SGD$60,000.
• More key shows will be announced in the exciting month leading up to the Festival

Celebrating The Dress

• This year Singapore Fashion Festival celebrates `the dress' – paying tribute to the season's most internationally acclaimed catwalk favourite.
• In another Singapore first, the world renowned Red Dress Campaign will be launched during Singapore Fashion Festival 2007. The exhibition will be held in the main foyer of the Wisma Atria from 23 March to 1 April. Following on from the Campaign's success in New York, a selection of the Festival's participants, including Vivienne Tam, alldressedup, Francis Cheong, Jean Luc Amsler, Tangs, Baylene, TopShop, River Island, Matthew Williamson and a selection from the Nokia L'Amour Show, Indian designers show and TAFF show have each agreed to donate a red dress which will be auctioned off with all proceeds going to the Singapore Heart Foundation.

The Fringe

The Fringe component of the Festival's official schedule encompasses a range of fashion activity including exhibitions and runway shows with events confirmed at Paragon, Wisma Atria, Raffles City, Suntec City, Marina Bay and VivoCity.

Catch The Singapore Fashion Festival 2007 Action On Orchard Road

With limited seats in the central Tent venue, there will be a giant outdoor screen along the Orchard Road pedestrian mall that will bring the Festival's frenzy up close. Outside The Tent @ Ngee Ann City, a giant screen will telecast daily shows day and night, adding to the buzz and excitement of the Festival.

Website & Show Tickets For Easy Access

• Event details and reserved seat ticketing can be found at the Festival website www.singaporefashionfestival.com.sg. Consumers and visitors can download free admission tickets for day time shows directly from the website. Shoppers will be able to reserve entry and view the many advertised events.
• Importantly, if you really want to feel spoilt, there are also many special treats on offer for MasterCard holders, check out www.mastercardmomentsfashion.com for priceless information on how to make the most of this year's Festival.
• Visitors to Singapore can also obtain tickets to day shows from the Singapore Visitors Centre @ Orchard (available on a first-come-first-served basis).
• It is important to note that some premium evening events will be ticketed "by invitation only" directly by participating brands and organizers, as they are offered to their own regular customer base.

How To Get More Information

Public enquiries can be made at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or www.singaporefashionfestival.com.sg

The Singapore Fashion Festival 2007 is presented by MasterCard and is made possible by the Singapore Tourism Board. Singapore Fashion Festival is one of the many Uniquely Singapore events by the Singapore Tourism Board. It is the first regional consumer-focused fashion event where Autumn/Winter collections are previewed and Spring/Summer collections are made directly available from the catwalk to consumers. Since its inception in 2001, the Singapore Fashion Festival has become one of Asia's key fashion events.

Photography by Eugene Tang/SingaporeSights. All Rights Reserved.