Calvin Klein@ck IN2U Official Launch Party
18 May 2007, 8pm
Zouk, Singapore

What are you in 2? The Official Launch Party for 2 new fragrances from ck Calvin Klein with the latest ck fashion collection and accessories.

Actor Kevin Zegers (Transamerica) and International supermodel, Freja Erichsen are paired together in an ad that is about a young couple who are clearly into each other, connecting in a spontaneous free way.

For the first time, ck Calvin Klein launched 2 new fragrances, one for him, one for her.

Fragrance
Fresh. Warm. Sexy.

ck IN2U her opens with a burst of pink grapefruit fizz and a surge of mouth watering sugar orchid. lit from within, neon amber rushes throughout. the base of the scent is flush with seduction, satisfaction, and a lingering afterglow.

fresh floriental

top: pink grapefruit fizz, sicilian bergamot, red currant leaves
a carefree burst of sparkling pink grapefruit fizz, splashed over tart red currant leaves and zesty sicilian bergamot.

mid: sugar orchid, white cactus
a sugar-coated fantasy blooms and mingles with the hypnotic nectar of the white cactus.

dry: neon amber, vanilla soufflé, red cedar
warm neon amber floods throughout, finishing with a kiss of luscious vanilla soufflé and smoldering red cedar.

ck IN2U him penetrates with lime gin fizz and rushes into a combination of cool musks that radiate from top - to bottom. This delicious journey reaches its climax with a warm vetiver finish.

fresh woody oriental

top: lime gin fizz, pomelo leaves, frosted tangelo
a surge of lime gin fizz tickles the pomelo leaves
followed by a burst of freshness from the frosted tangelo.

mid: cocoa, pimento, shiso leaves
an unexpected combination of exotic scents and
sensations
- the bitter cocoa bean intertwined with the fiery
pimento
- is delicious and hot.fresh shiso leaves add a cool
contrast to the mix.

dry: cool musks, white ceder, ultra-vetiver
from start to finish, the suggestive cool musks linger
throughout. white cedar and earthy vetiver warm you up
and leave you wanting more.

Design

The bottle is simple and yet surprising. It is a new iconic shape.

ck IN2U borrows from the clean and utilitarian spirit of its predecessor ck one, a sleek expression of design in the digital age. It communicates form, function and spontaneity.

Soft white plastic encases a base of thick sculpted glass to create a pair of matching cylindrical bottles with tapered necks. the cut-out details of the logo let the juice shine through, allowing movement and light. the bases are exposed to reveal a smoky blue grey juice for him and a pale gold for her.

The bold metallic of the outer packaging creates an edgy modern spirit. the logo runs up the side of the men’s package and down on the women’s. yin and yang.

Product Mix

ck IN2U her Retail Price
EDT Spray 50ml $65.00
EDT Spray 100ml $85.00
EDT Spray 150ml $105.00
Body Lotion 200ml $35.00
Body Wash 200ml $25.00
Deodorant Spray 150ml $25.00

ck IN2U him Retail Price
EDT Spray 50ml $65.00
EDT Spray 100ml $85.00
EDT Spray 150ml $105.00
After Shave Splash 100ml $65.00
After Shave Gel150ml $55.00
Hair & Body Wash 200 ml $25.00
Deodorant Spray 75g $25.00

Calvin Klein fragrances are available at all leading department stores.

Photography by Eugene Tang. All Rights reserved.