Dean Loh - Freelance Web Designer
A Rare Breed of Freelance Web Designer in Singapore
deanloh.com
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Singapore Freelance Web Designer Who Had Never Attended Web Design Class

Dean Loh is a rare breed of freelance web designer you can ever find in Singapore. For starter, he is a freelance web designer who knows how marketing works, he knows what effective selling means, and of course, he has no problem with people. On contrary, he had never attended "web design school" nor read a book on web design, he had never even gone through a proper lesson in using computer. The only book on computer he had ever read -- cover to cover, was the Windows 3.0 User Manual; yes, the original user manual published by Microsoft, that came in the box of Windows 3.0, some 14 years ago! Many of you might not have even seen the very early version of Windows.

The only proper education Dean Loh been through, on top of primary and secondary school education, was the marketing class he took up part time some years back. And he picked up the rest of his skills (including design, coding, selling, as well as making mashed potatoes) through some reading here and there, as well as talking to people who knew the stuff they do. Passion is also the key. As some great man once said, if you really love what you do, you will do it really well. This is probably what got Dean where he is today.

Many people think of web design as an IT thing. As a matter of fact, Dean Loh gets really annoyed when ever people related web design to IT. Just because web designers use computer to design websites does not make them "IT" people (if it is so, then would the accountants, the graphic designers, the secretaries, the telephone operators and many more who use computers in their day-to-day job operations be known as IT people as well?) More appropriately, web design should be classified under marketing. Because it is all about "communication", communicating your marketing messages through the borderless media we call "the Internet".

To add on to it, Dean Loh believes it is a mistake when business owners hired "IT people" to design their websites. Biggest reasons being -- the "IT people" were not trained in business processes, much less they know anything about marketing, and of course, selling is out of the question. Having that said, how can those IT people design websites that are going to be effective in helping their business grows? To put it in perspective, will you hire a mechanic who doesn't know how to drive to tune your car?

So, if you are thinking of putting up a website for your business, or you intend to start an internet business, consider talking to Dean Loh, or, you can go around and talk to other web designers first, before you talk to him. And tell him if you can see the differences.

Visit Dean Loh's portfolio at Dean Loh - Freelance Web Designer Singapore